Kovur is a semi-developed, rural dominant mandal head quarter. The town is situated at 14.50010 N and 79.98590E and at an altitude of 19mts from sea level . The village is spread over an area of 6.28sqkm with a population of 37,000. The bridge constructed across river Penna connects the place with the district head quarters, Nellore city. 75% (state 67%) is the literacy rate. Sex ratio is female dominant (1051-1000). Main bus and train routes are available from Nellore only. But passenger trains halt at the local station. NH16 bypasses the village. Related to agriculture, Paddy is the main crop where as Shrimp farming is another major source of income. Climate is moderate. Sea breeze can be felt in the evenings. North West monsoons bring rainfall to the place.

There are several special attraction in and around Kovur. Sri Thalpagiri Ranganathaswamy temple on the banks of river Penna is one of the most ancient temples believed to have built during 7thand 8th centuries, by Pallava rulers. Kamaskhi Thai at Jonnawada is the most popularly worshipped Goddess among the natives. Sri Lakshmi Narasimha swamy temple on the hill top of Narasimhakonda is another pilgrim destination. Kasmur and Barashahid Dargas are holy places for Muslims. A host of beaches lay around the village with in 20-30min reach. Mypadu is an exiting resort beach. Kottha Kodur is another church beach. Peace and serenity prevail over Ramathirtham temple beach.

Patur, a small village 3km away from Kovur, is the birth place of the immortal Telugu poet Thikkana Somayaji . He is one of the 3 kavithrayam poets. He translated the major portion of Sanskrit Mahabharat into Telugu. Patur is also popularly known for handloom saris. Pallipadu is a place of historical significance near Kovur. Here Gandhiji established an ashram called “Pinakini Satyagraha ashram.” Martyr Potti SriRamulu, who is the reason behind the Formation of Andhra Pradesh hailed from SPSR Nellore district only.